The Redditch Colour Palette

The six swatches of The Redditch Colour Palette were chosen by the people of Redditch through a fascinating public vote process managed by the Reimagine Redditch programme of events, workshops, art installations and more. It’s a piece of art BY Redditch! And it now takes pride of place at the Kingfisher Centre.

Find out more about Reimagine Redditch here.

The Redditch Colour Palette

ARROW BLUE: Arrow Valley Country Park stretches from Forge Mill Needle Museum and Bordesley Abbey in the north to Washford Mill in the south. The River Arrow winds through it, and the 29-acre Arrow Valley Lake is the park’s crowning jewel. 

KINGFISHER TEAL: The brightly coloured fishing bird is an icon of Redditch that gives its name to the shopping centre. 

NEEDLE STEEL: At one stage, Redditch manufactured a staggering 90% of the world’s needles. Redditch has since become famous for many needle-related industries and trends, like tattooing, fishing, and crafting. 

ENFIELD CHROME: Royal Enfield made its famous motorbikes in Redditch for decades. 

DITCH RED: The colour of the clay which gives Redditch its name. 

PALACE VELVET: More than a century old, the Palace Theatre is a much-loved destination, complete with traditional velvet curtains and seats.