High-Vis CIC transforms Beorma Tower hoardings with a large-scale Birmingham street art installation combining the Birmingham and Digbeth Colour Palettes
I visited Digbeth this week and saw the Birmingham Colour Palette applied in a new format, as part of a large-scale mural delivered by High-Vis CIC, with the support of JRL Group.
The mural sits on the construction hoardings for the Beorma Tower development and brings together two strands of the project. The original Birmingham Colour Palette runs across the main section, with the Digbeth Colour Palette integrated to the right. The phrase “Made in Birmingham” is positioned above, providing a clear anchor to the work and its context.
This is a strong example of how the palettes can be used beyond digital and print applications. The colours have been translated directly into a public setting, at scale, and in a way that reflects the character of the surrounding area. The inclusion of the Digbeth palette is particularly relevant given the location, reinforcing the link between place and colour.
From a practical perspective, this is also a considered approach to construction hoardings. Rather than leaving them blank or purely functional, the space has been used to contribute something visual to the street.
Projects like this demonstrate the flexibility of the Colour Palette Company framework. The palettes are designed to be used, adapted, and interpreted across different formats, including street art, wayfinding, branding, and public realm interventions.
I’d love to see more of this!
More local colour palettes stepping out into the real world. More collaborations with artists. More hoardings, walls, shopfronts, and public spaces using colour in a way that reflects where they are.
Every place has its own visual language, its own tones, materials, and stories, and there’s something special about making that visible.