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Birmingham Colour Palette inspires rebrand at homeless support centre

Birmingham homeless support charity, SIFA Fireside, is preparing to launch the next stages of its life improvement programme for homeless adults over 25 through a relaunch of its services.

SIFA’s Drop-In Centre in the Digbeth area of Birmingham will continue to cater for clients’ essential needs such as hot food, showers and clothing whilst focusing on addressing the factors that cause homelessness on an individual, local and national level. SIFA’s Prevention, Crisis and Resettlement programmes will provide targeted specialist support and stand by those who may otherwise slip through the net while they rebuild their lives with safety and dignity.

The Drop-In Centre has been rebranded in collaboration with Birmingham Colour Palette creator Stacey Barnfield, local artist and illustrator Jimmy Rogers and the help of a whole host of volunteers and corporate partners from local and national businesses.

The Birmingham Colour Palette’s gradient of vibrant colours and Birmingham references for Old Bus Cream, Mr Egg Yellow and Sabbath Black provided the inspiration for the rebrand colours and the bold colours can be seen among the illustrations and colour scheme for the interior and exterior of the building.

Sales of The Birmingham Colour Palette artwork have raised over £2,500 for SIFA Fireside, as part of a grand total of £4,000 generated by the Draw My City website.

 

Carly Jones, Chief Executive of SIFA Fireside said: “It’s really important to us that our Drop-In Centre feels like an inclusive environment to everyone. That’s why one of our aims was to make our clients feel that Birmingham is their city and that they are truly a part of it.

“Birmingham has this amazing ability to come together and we see that every single week through the support our clients receive from local people, local businesses and local services. We wanted that same sentiment to be literally written on the walls. I think it’s going to be something really special that needs to be seen.”